According to Rolling Stone’s data and analytics provider Alpha Data, total steams of the track are up by 282 percent when comparing the week of September 11th with the week of August 28th. Makeup influencers like Abby Roberts (who has 12 million followers) and James Charles (24 million followers) have all used the song videos from the two of them alone attracted 35 million views. Though he released the Corinne Bailey Rae cover in late April through independent service Distrokid, it was TikTok user Skiian’s use of the song that propelled it into true virality. Suddenly thousands of creators were using his audio. And then, it really was an almost overnight shift.” Rutter’s manager texted him about the song’s numbers being high - so he logged onto TikTok and noticed that a user named Skiian had started a makeup trend using the song.
“It started to get playlisting, and I was super stoked about that. “The song was doing pretty well, but it wasn’t doing nearly as well as it was before the TikTok trend began,” Rutter tells Rolling Stone. On Spotify, it already has more than 10 million streams. There, Rutter is sandwiched between Bring Me the Horizon and Finneas - known by many as Billie Eilish’s collaborator and brother - thanks to a 268% surge in the cover song’s weekly growth. The track debuted at Number Six on Rolling Stone‘s Trending 25 chart this week, which ranks fastest-rising songs regardless of fame or genre. Rutter later released a reimagined version of Corinne Bailey Rae’s bubbly 2006 hit single “Put Your Records On” - which has taken off recently on TikTok. The Salt Lake City native moonlights as Ritt Momney - a musical project that started out as an indie rock band with high-school friends, before its other members dispersed to follow Mormon missions. As a solo artist, Rutter turned inward to record a 13-song LP, Her and All of My Friends, which candidly examines melancholia and his own detachment from Mormon culture.
20-year-old Jack Rutter has an alter ego.
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